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Ready to Run

2014 Program

Schedule

8:00 – 9:00 a.m.
Registration and Continental Breakfast
Location: The Circle

9:00 – 10:30 a.m.
Morning Plenary
Location: Hannon Theater

Opening Remarks: Councilmember Nury Martinez, Los Angeles City Council (D-6)

Special Guest: Mayor Aja Brown, City of Compton

Plenary Panel: What Women Candidates Need to Know:
Panel Moderator:
Helen Boutrous, PhD, Chair, History/Political Science Department, Mount St. Mary’s College
Panelists:
Wendy Greuel, former Los Angeles City Controller
Hannah Linkenhoker, Consultant, Noah Mamet & Associates
Torie Osborn, former Deputy Mayor, City of Los Angeles


10:45 – 12:00 p.m.
Session 1: Launching Your Campaign
This session provides an overview of the key elements of a campaign, including assessing and establishing oneself as a candidate, developing a campaign plan, structuring a campaign organization, and voter contact.
Presenter: Rose Kapolczynski, Rose K. Consulting
Location: Humanities Bldg., Room 201

Session 2: Introduction to California Politics and Advocacy
This session, designed for those who are not ready to run but want to have an impact on important issues, offers an overview of the “nuts and bolts” of government and political parties in the state. Topics covered will include positioning oneself for appointment to a public board or commission, getting active in a political party, and using effective advocacy techniques.
Panel Moderator:
Jackie Filla, PhD, Assistant Professor, History/Political Science Department, Mount St. Mary’s College
Panelists:
Joy Atkinson, Executive Director, L.A. African American Women's Public Policy Institute
Patricia Horton, Campaign Administrator, Office of Congressman Adam Schiff

Monica Ratliff, Member, Los Angeles Unified School District Board
Olivia Rubio '04 MSW, Commissioner, Los Angeles Neighborhood Council

Location: Hannon Theater

12:00 – 12:45 p.m.
General Networking Lunch

Race and Ethnicity in Politics Lunch and Learn
Facilitated by the Asian Pacific American Dispute Resolution Center (APADRC)
Location: Campus Center

1:00 – 2:15 p.m.
Session 1: Fundraising for Success
Fundraising is one of the most crucial aspects of a campaign. This interactive workshop covers key components of campaign fundraising, including special emphasis on understanding why people give and the in-person “ask.” The session will also address developing a strategy for your campaign, building a donor list, recruiting and motivating a finance committee, and organizing special events.
Presenter: Julie Sandino-Areias, Sandino Consulting
Location: Humanities Bldg., Room 201

Session 2: Laying the Groundwork for Public Life
This session offers advice from the experts. Learn everything you have ever wanted to know but were afraid to ask. Topics covered include learning to raise one’s public profile, leveraging community leadership for political leadership, choosing the right elected office for you, working on campaigns, and balancing the competing priorities of political and family life.

Panel Moderator:
Helen Boutrous, PhD, Chair, History/Political Science Department, Mount St. Mary’s College
Panelists:
 

Cristina Garcia, Assemblymember, State of California (D-58)
Abbe Land, Mayor, City of West Hollywood

Karina Macias '10, Councilmember, City of Huntington Park


Location: Hannon Theater

2:30 – 4:00 p.m.
Conquering the Camera – An Interactive Media Training
This interactive media training workshop will include tips for successful interviews on tough topics, how to look poised and professional on camera, staying on message, and public speaking techniques. Selected participants will take part in mock interviews and on-camera practice sessions.
Presenter: Val Zavala, Vice President, News and Public Affairs, KCET
Location: Hannon Theater

4:15 – 5:00 p.m.
Internet Strategies for Candidates, Campaigns and Advocates
Internet outreach is a key aspect of today’s political and advocacy campaigns. Online tools including blogs; social networking sites such as Facebook, Twitter, YouTube and other emerging media are increasingly important for getting campaign messages out to a broad audience of potential voters or stakeholders. This session will provide an overview of best practices and offer practical tips on how to get started or enhance your online presence.
Presenter: Lauren Brown Jarvis, writer/blogger at Examiner.com and Huffington Post
Location: Hannon Theater