Creative Advertising
Mount Saint Mary's College
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Creative Advertising

Course Descriptions

In the courses required for the Creative Advertising minor you will study:

Art and Graphic Design

ART 15 - Computer Graphics (3)
This course will introduce graphics programs of the Adobe Suite such as Illustrator, Photoshop, and In-Design while exploring a range of design issues. The computer will serve as a tool for learning and expressing ideas through visual means. This course is taught both on a PC and Mac platform. Art 2 recommended for Design fundamentals but not required.

ART 132 – Package Design (3)
Through slide lectures, demonstrations, homework assignments, group collaborations, and project critiques students will learn about the many different aspects involved in creating package design for the market place. Such categories as layout and structural design, branding and positioning, package types, shelf issues, materials, comping, community friendly packaging and work flow case studies will be introduced and examined in great detail. Examples of packaging for different industries will be presented in class: Entertainment, food, beverage, toy, beauty, electronics, household and industrial products Pre-req. Art 15 or working knowledge of Illustrator. Those with knowledge of illustrator but have not had Art 15 should see the Chair of the Department.

ART 130 AB - Graphic Communication (3,3)
Prerequisite: Art 15 The development of visual language for the purpose of communicating social, industrial and institutional concerns. Using pictogram, symbol, and logo design, students create visual identity for organizations, business, and personal concerns. Students learn the language of design as they develop the skills to communicate as a designer with a client and to put into visual language the needs of the client. A variety of techniques and graphic processes will be explored.

ART 131 - Graphic Production (3)
Prerequisite: ART 2 Advanced studies in professional print production. Continued work in Adobe Photoshop, Adobe Illustrator, and Quark Xpress. Students will learn the inside and outside of what it takes to prepare files and successfully work with professional image setters and printers.

Business Administration

BUS 160 - Principles of Marketing (3)
This course is designed to introduce students to the fundamentals of marketing. Through this course, (a) the foundations of marketing will be explored--product issues, pricing decisions, distribution channels and promotional strategies, (b) the users of marketing will be identified, (c) the role of marketing in the organization and society will be examined, (d) marketing objectives, tools, and resources will be assessed, and (e) components of strong marketing strategy will be evaluated.

BUS 161 - Principles of Advertising (3)
This course examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising; controls over advertising; planning of the campaign; the role of research; media strategy and coordination with other elements of the marketing communication mix. Prerequisite: BUS 160.

BUS 180A/B - Advanced Advertising Seminar (1-3, 1-3)
An advanced seminar covering selected topics in copy writing, graphics, media and buying, advertising, budgeting, planning and management. 

BUS 194 – Business Psychology (3)
This course is designed to explore the complexities of consumer behavior. Through this course students will (a) develop a deep understanding of consumer needs and wants, (b) examine the use of consumer perception and motivation in creating advertising campaigns and (c) consider ethical challenges marketers face in using market research to affect consumer behavior.

English

ENG 107 - Professional Writing (3)
An examination of the kinds of writing used in the communications media, with practice in developing newspaper, magazine, television, or radio material. May be repeated for credit. Prerequisite: Permission of instructor.

Film, Media & Communications

FLM 123 - Commercial Production (3)
An exploration of the theories and processes behind the development and production of commercials. Topics and projects cover pitching, concept development and commercial production. Students must have completed or be concurrently enrolled in one or more of the following: FLM 100, FLM 139, or FLM 147.

FLM 139ABCD- Digital Video Production (3-12)
Both a lab and field work class. This course trains students on the core aspects of filmmaking, including basic story development, camera and lighting techniques, and production sound. FLM 139B, FLM 139C, and FLM 139D may be taken to gain additional instruction and experience in digital video production. Enrolling students must be competent with either Final Cut Pro or the AVID non-linear editing system. Advanced students enrolling in FLM 139C/D must have completed FLM 143A or FLM 155. Carries a $25 film lab fee.

FLM 146 - Film Marketing (3)

The methods of film tracking and marketing, understood as a central aspect of film development and production, will be studied. Survey research, analysis of demographic variables in film production, and the role of research across each step of the production process is examined. Practice in the field included.

FLM 157 - eMedia (3)
An introduction to mobile app development and design. Learn how to combine photos, video, written copy, social media and other content as you create your own App. Recommended for students interested in Marketing, Journalism, Media Communications and Advocacy.